Inbound Marketing Blog

What the lead generation companies don’t tell you about social media

What are the lead generation companies failing to tell you? It could be that your lead generation approach is working perfectly for you in attracting the right kind of contacts. But if it isn’t, it may be time to assess what it is that the lead generation companies have been neglecting to say about social media:

Your prospects love inbound marketing. But they don’t know it yet. This is because inbound marketing gives both you and your customers a great deal more than a conventional marketing strategy. Here are just some of the reasons that your customers – and your prospects – love inbound marketing:

Looking for inspiration for your marketing this Valentine’s Day? Wondering how you can create a stronger relationship with your client-base? Try out some of our top marketing ideas for Valentine’s Day 2012:

Is your marketing strategy missing something crucial? It could be, if you’re finding that you’re not converting prospects into sales as effectively as you’d like. Or if you’re not maximising the sales potential of the internet. That missing something could be costing you customers, sales and leads.

Valentine’s Day 2012. It’s not just about hearts and flowers for your personal life. Why not use this auspicious date to re-ignite your passion for your own marketing strategy? Make the most of the year’s most romantic day to reconsider your own marketing approach - and look forward to pulling in more prospects and customers. Here are just a few ways to get Cupid smiling on your marketing strategy once more:

No matter how good the product is that’s being sold online, if the website is not convenient for customers to use, it’s very possible they will move on to another site and never come back. It is paramount for business owners to find ways to make visiting their website a good experience for customers. Doing so does not require a major overhaul of the whole site. The main goal is to make it as easy as possible for the customer to conduct business on the website. This can be accomplished in a variety of ways, but here are five that should prove to be a good start.

Turning Strangers into Potential Customers Through Telemarketing

Telemarketing. Is yours transforming strangers into potential customers - or merely putting strangers off your product or service? The results could make a big difference to your sales levels and overall business performance. There are some important ways to manage the process of winning people over with your approach - whether you use professional telemarketing services or do it yourself. So how do you apply telemarketing so that it converts strangers into potential customers?

In the latter half of 2011, Google rolled out its own social network. Dubbed Google+, the service is Google's second attempt at a social network. With many similarities to Facebook, Google+ feels familiar and fresh at the same time. Delving deeper into the service, there are a few sharp differences between the two competitors. The competition between the two has already been fierce, with more sure to follow. Some of the immediate similarities that one notices when comparing the two services are:

What’s wrong with traditional telemarketing services?

Telemarketing services have probably been around not long after the first phones were installed. Yet it seems that, both in B2B telemarketing and in B2C telemarketing, not a great deal has changed since those first early days of Alexander Bell’s great invention. Next time you or someone you know looks at working with telemarketing companies, keep these points in mind on what’s wrong with traditional telemarketing services:

Telemarketing is a well known method of drumming up more business. Yet it is facing increasing challenges - consumers overwhelmed and desensitised to increasing volume of cold calls plus a growing shift towards the internet and social media for making choices around what we buy.