Make music, not noise.

In our digital growth workshop, tempo is key. We’ll compose a detailed recommendation that’s tuned to your strategic objectives in two days so you can score big and grow fast.

Fancy a 2 day growth run?

Talk to us
 

Are you the next big thing or a one-hit wonder?


What is it?

The TP Digital Growth Workshop is a two-day growth sprint to assess your digital maturity and provide a detailed recommendation to kick-start, strengthen, or optimise your current marketing strategy.

Any company looking to drive growth and revenue needs a solid roadmap for their digital maturity. That’s why we’ll dedicate two days just to you: at your place or ours, we’ll spend 48 hours getting to know your rhythm and immerse ourselves in digital strategy, planning, and tactics to facilitate your growth.

We want to get to know you. Your objectives, future plans, product roadmap, messaging and branding, website, strategic organisational goals. We want to get to know what works well, and what doesn’t work so well. We want to get to know your target audience, the challenges, and the industry trends. Here’s how we’ll break it down:

Day 1:
Current state assessment.


We’ll ask you to provide a whole host of things so we can start work on your recommendation. This is driven by an online assessment and key stakeholder interviews, including your customers.

day-1-Icon
day-2-icon

Day 2:
The art of the possible.


If we were you, this is what we’d do. At your place or ours, we’ll present a detailed future state recommendation with our cross-functional team of experts to plan future direction, the operational elements needed to get there, and the technical requirements that’ll plug into your growth.

Conducting the right tune with your stakeholders and ours


Who is it for?

This workshop is designed to engage key stakeholders, close organisational silos, and bring together your leadership teams from marketing, sales, and customer experience so everyone’s singing from the same hymn sheet.

Facilitated by our strategic cross-department leads and product design experts, your stakeholders will be guided step-by-step through a tried and tested process as we create new solutions to your biggest marketing and business challenges.

So what’s the score?


In our two-day growth workshop, you’ll get:

A wide understanding the latest digital trends and the role they play in the wider marketing ecosystem

........

Current state assessment of how you're performing

........

A detailed future state recommendation built by subject matter experts

........

To collaborate on digital strategy with cross-functional team members

........

Customer insights and reviews — straight from the horse's mouth

........

A set of honest appraisals from messaging through to lead generation

........

Real-time testing of brand messages and content

........

An understanding of where the real opportunities lay and how to reach them

........

Investment planning and acceleration plans that align to your wider business objectives

........

Day 1:
Understanding the rhythm of your business


  • Objective: Analyse your current state.
  • Where: Remote (this day’s on us, but we’ll reach out if something’s off)

Part 1: Information and data recital


Ahead of your two-day growth run, share as much with us as you can at least two weeks before your session. What we’ll need:

BUSINESS PERFORMANCE REVIEWClick here

Direct & channel sales process.Click here

Solution and product analysis.Click here

Messaging and content analysis.Click here

Customer insights.Click here

Persona and buyer journey analysis.Click here

Target market and industry trends.Click here

Competitive analysis.Click here

Current marketing review.Click here

Understanding CX.Click here

Part 2: Orchestrating experience-based differentiation in the customer journey


In the era of killer competition, the ability to deliver a great customer experience (CX) is make or break for all organisations. This is the basis of “experience-based differentiation”. Differentiating your CX drives customer acquisition, but promotes retention and advocacy.

We’ll map current customer journeys and build a tactical map that identifies:

The steps your customers take, their expectations, pain points, and the outcomes they require at each stage.

What success looks like from their perspective and from yours.

What you can do to influence CX journeys, and how your processes affect engagement and value.

The key “moments of truth” – the critical points in your customer’s journey that defines the overall experience

What you need to do to deliver the desired outcomes your customers require and how to measure and develop CX

Opening up your customer journeys

Day 2:
Music to your ears


  • Objective: Present ideal future state scenario. It’s all about the art of the possible
  • Duration: 5 hours
  • Where: Onsite; your place or ours
  • Sessions: Morning and afternoon

Part 1: The prelude. Who’s who... 


 10am - midday

Introductions and market trends

Part 2: The crescendo.
Replay and ideal future state.


 1pm - 3pm

Share future state recommendation 

We’ll present back to you what we think’s possible with your budget in a strategic recommendation. It’ll cover:

  • GTM
    approach /

    ........
  • Content
    strategy /

    ........
  • Sales
    enablement /

    ........
  • Customer
    experience /

    ........
  • Leads & pipeline
    capabilities /

    ........
  • Digital
    engagement /

    ........
  • Measurement
    & reporting /

    ........

Feedback and
idea shaping.


Share initial ideas for your new marketing programme.

lay out the
scope of work.


Start to build out the framework of a marketing programme.

Who’s singing
our praises?


"TOMORROW PEOPLE HAVE REALLY TAKEN OUR IDEA AND MADE IT A REALITY.”


Mark Robinson, Tech Data

“SIMPLY, TOMORROW PEOPLE DELIVERED ONE OF THE BEST CAMPAIGNS WE’VE EVER HAD…”


Tony Rich, Unify

“I have support like it’s my own team, that’s why I come back to Tomorrow People.”


Jan Jensen, Cxense

“THE TEAM STRUCTURE IS BRILLIANT. YOU’VE GOT A COMPACT, CONSISTENT TEAM.”


Rachel Browne, Claranet

Jam with our experts. Book your exploratory Call today.


A growth programme live in under 12 weeks


The digital growth workshop is the foundation for a supercharged approach to building a repeatable, scalable marketing model.

1. Workshop

A two-day sprint to assess your digital maturity and provide a future state recommendation.

2. Contract

Agree the scope of work, signed the dotted line and, let’s get going...

3. Kickoff

Align wider business stakeholders and introductions to your project team.

4. Targeting

Who are we targeting, in what verticals, with what message? Research and discovery.

5. Strategy

We’ll present back to your the content and engagement strategies for your programme.

6. Enablement

Is your sales team ready? One or two workshops to align sales and marketing.

7. Go-live

Programme pushed live, results captured, data analysed, and improvements made.