Digital Marketing Resources

Here you will find our latest and archived digital marketing resources to include: Whitepapers, eBooks, Webinars etc.

The newest documents will be shown first.

25th March 2013

CMO’s guide: Building credibility at board level

77% of CEOs feel marketers talk too much about brand and the art behind marketing and fail to link this back to results that top management cares about: revenue, sales, earnings, or market valuation.

Download our eGuide ‘CMO’s Guide: Building Credibility at Board Level’ to discover the strategies you need to change their minds.

24th March 2013

CMO’s guide: Building an opt-in community in the technology sector

Making your online community stand out among the hundreds already out there is challenging. So we’ve created a handy guide that is packed full of tips and resources to help you make yours successful.

23rd March 2013

Marketing Director’s guide: How to enable the sales team with hot leads

Want to know how to cut sales cycles and cost per lead - while increasing year-on-year revenue?

To ensure your lead management is as good as it can be, our eGuide has some tips to help.

22nd March 2013

CEO’s guide: Building shareholder value through an opt-in community

Would you like your business to: Establish a position of thought leadership? Increase customer satisfaction, engagement and loyalty? Improve lead generation by turning a cold database into a hot one? Drive product and service development in line with market needs?

21st March 2013

Building a lean, mean sales and marketing organisation

Companies that get their sales and marketing teams working together deliver better results. Read our eGuide: ‘Building a Lean, Mean Sales and Marketing Organisation’ to discover how you can achieve better results too.

16th March 2013

How to generate leads from social media

Feeling like your social media is an extra marketing activity, rather than an earner for your business?

Find out more now by reading How to Generate Leads from Social Media.

4th March 2013

What is Inbound marketing?

Inbound marketing is a way to win new business which offers a higher return, not a high cost. And which draws customers to you - instead of you finding them.

1st August 2012

What is Content Marketing?

Get Better Results with Content Marketing

26th March 2012

Economic reasons to rebrand

The business rebrand is about a great deal more than making your business look good. It’s about making your bottom line look good, too. So what is it that makes a company rebrand such a valuable proposition for your business?

15th February 2012

How to Implement a Pull Marketing Strategy

Most businesses rely on marketing to help attract new leads and sales. Yet, too many companies continue to depend on traditional ‘push’ marketing approaches to achieve this. The benefits of pull marketing mean that there are some important things that every business-owner should know.