Here you will find our latest and archived Inbound Marketing resources to include: Whitepapers, eBooks, Webinars etc.
The newest documents will be shown first.
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15th February 2012
How to Implement a Pull Marketing Strategy
Most businesses rely on marketing to help attract new leads and sales. Yet, too many companies continue to depend on traditional ‘push’ marketing approaches to achieve this. The benefits of pull marketing mean that there are some important things that every business-owner should know:
- Pull marketing allows you to draw in leads and business with less effort, and at a lower cost than traditional marketing approaches.
- Pull marketing changes the emphasis of marketing activities from a continuous drive to a more compelling draw for your potential customers
- Pull marketing is increasing in value thanks to the rise of the internet, search marketing and social media. More and more people are using the web and social networking to make decisions about the products or services they want to buy. Pull marketing directly taps into this.
- Pull marketing also taps into the growing number of social media communities by maximising your impact via online ‘word of mouth’.
- Pull marketing done effectively makes it easier to attract prospects and convert them into customers.
Learn what you can do to apply pull marketing to boost your business now. Download our eGuide How to Implement a Pull Marketing Strategy.
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6th February 2012
How to transform social media into a powerful marketing tool
Want to be part of the social media revolution? There’s no escaping the rising business use of social media networking sites. But many companies are still getting it wrong when it comes to social media marketing. Here’s how to turn those social networking sites into social media marketing:
- Apply insight: Social media marketing requires just as much of a plan as other marketing approaches. Use inbound marketing technology which shows you what your customers are looking for – and where – on the internet and informs you of the best networks to focus on.
- Align everything: Don’t start anything until you are clear what message you want to be putting out there, how you want your product and company to be seen and the kinds of people you want to convert into leads.
- Follow up: Don’t work hard at creating a great impression only to let it fade away by failing to follow up. Use a clear plan and inbound marketing automation technology to actively follow up the leads you have created with your social media marketing.
Find out how to get more from your social media marketing now - download our eGuide How to Generate Leads from Social Media.
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6th February 2012
Marketing Funnel of Love
Why your prospects love inbound marketing
Your prospects love inbound marketing. But they don’t know it yet. This is because inbound marketing gives both you and your customers a great deal more than a conventional marketing strategy. Here are just some of the reasons that your customers – and your prospects – love inbound marketing:
- Your prospects want to be wooed: No-one likes the hard sell. Inbound marketing allows you to woo customers at their own pace and meet them exactly where they are in their buying cycle.
- Your prospects like to be treated as individuals: There’s nothing more personal than a marketing approach that allows you to view each individual prospect as they are visiting your website, live.
- Your prospects love interesting, relevant content: Your prospects are busy people dealing with all kinds of business challenges every day. So they think it’s great when someone provides them with timely, relevant and interesting content that seems to answers their needs before they express them.
Learn more about boosting your prospect pulling power now by downloading our eGuide The Marketing Funnel of Love.
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1st October 2011
Content Schedule
Download our content schedule from November 2011 till February 2012.
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