16th January 2012
Are you making a marketing New Year’s resolution – or revolution?
New Year’s resolutions – they can be a one-off idea or a serious promise that helps us create lasting change. With 2012 around the corner, now is a great time to apply business marketing resolutions to make good things happen. So how do you make your resolution more of a revolution?
- Think big, but don’t forget the detail : It’s all too easy to supersize your goals, without building in the detail that will get you there.
- Have fun : Don’t avoid having fun when you’re writing down your new year’s resolutions!
- Involve other people : Bring in the crowd! Ask for ideas and input from employees and colleagues. Utilise customer feedback – both good and bad!
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19th December 2011
Is your business ready for the latest marketing trends?
Are you prepared to make the most of the latest marketing trends? Ready to respond to the fresh opportunities offered by market trends in 2012? Here are just three – and why they matter to your business:
1. Marketing content gets personal
Next year is the year that marketing becomes more personalised. Tailored content that is customised to the needs and interests of a specific market or audience will grow in value and popularity.
2. Mobile marketing reaches critical mass
Mobile is going centre stage. A third of smartphone owners have used their device to buy a product online (Source: EPiServer) and this number is growing all the time. Companies that prepare their marketing approach for mobile in 2012 are the ones who will benefit from a marketplace that browses – and shops – on the move.
3. The customer recommendation rules
In 2012, the voice of the user or the customer will get louder. Businesses are getting smarter at integrating opportunities for customer feedback and response within their marketing approach. The companies that actively embrace this shift will be the ones that boost their profile and credibility in 2012.
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10th December 2011
Two tips for marketing on a budget in 2012
Marketing and budget don’t always seem to go together. It’s all too easy for a business to spend reactively and end up achieving very little. It also often seems that doing one big marketing push ends up being costly, rather than cost effective. Here are two tips to marketing better on a budget in the year ahead:
1. Create a game plan - and stick to it
Marketing often becomes the activity that business-owners do only when they can find the time. This piecemeal approach can often end up costing a great deal more than a more consistently delivered game plan. Step back and look at your overall business strategy. Who is your target market? Where are they? What type of messages do they respond to? Carefully match your marketing plan and your business plan and you’ll create an overall business game plan that is much more budget-wise.
2. Get connected
Companies often choose to stick to just one or two marketing channels when they are aiming to do marketing on a budget. But this is what can drain a business budget and provide only a limited return. Instead, consider all the options open to you - PR, SEO , email marketing, social media etc - and use an inbound marketing approach which integrates your overall marketing message across all these channels. This is much more budget-friendly and manageable.
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9th November 2011
How to Improve Your Marketing in 31 Days
How to make your marketing more effective in 2012?
How would you like to make your marketing more effective in 2012? More profile? Better ROI? More sales leads? Every business wants to make their marketing work harder for them. Here are just five ways to make your marketing more effective in 2012:
- Ask yourself what your competitors are neglecting to do in their marketing. What areas are they failing to cover that you can address for your target market?
- Refresh your focus on your target market - who are they, how can you reach them, what are their pains and problems? Use this insight to reassess your approach to reaching them.
- Ask yourself what your value proposition is. Is it clear? Do your employees know what it means? Does your marketing reflect what it is?
- Set a plan in place to review and refresh your marketing with your current value proposition with specific dates set throughout 2012 to revisit it and ensure it stays current.
- Review the range of marketing channels you use and ask yourself why you use them - familiarity? convenience? Look at other options for reaching your potential customers.
Get more tips on how to make your marketing more effective in 2012 now by downloading our eGuide How to Improve Your Marketing in 31 Days.
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7th October 2011
Zoober, Our Methodology
Time to get ahead of the game?
Staying ahead is what business is all about.
But how can a five step inbound marketing approach help you get - and stay - in front of your competitors?
What’s actually involved with this innovative and proven approach to outflanking the competition?
In our new eGuide: Zoober - The Inbound Marketing Methodology to Outflank Your Competition, we outline the five step process you need to take make inbound marketing work in your business
In it, you’ll find out about:
- What’s involved with effectively building long-term connections with your customers
- What makes your content – and its context – so crucial to customer relationships
- The important aspects of raising your business profile online
- The essential aspects for growing leads and revenue by generating and maintaining a committed customer-base
See how the Zoober methodology can help you get ahead by downloading the new eGuide now.
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12th September 2011
What Is Inbound Marketing?
Why look for new clients when they can find you instead? This is the end of the high costs and low returns of traditional marketing.
A new way of reaching customers allows you to spend less - whilst achieving better leads and more sales. Inbound marketing gives you three times the reach of any outbound marketing approach, with a 15% average boost to your incremental revenue.
We use a unique combination of specialist services and advanced technology so you don’t find new customers - they find you, potentially giving you:
- Higher quality leads in less time
- Increased revenue
- Global presence within 90 days
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1st September 2011
Getting overlooked online?
Is your company website getting the recognition it deserves - or being overlooked by your potential customers?
Here’s how to ensure your business or brand is discovered online.
Our eGuide How to Get Discovered on the Internet, explains the things you need to do to make sure your products or services get found on the internet.
In it, we share how to:
- Reach your potential customers with relevant, interesting content
- Apply the secrets of social media to develop a more powerful online presence
- Raise your ranking in the search engines by applying simple techniques.
- Blog more effectively and profitably.
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16th August 2011
In-House or Outsourced Marketing: The business dilemma uncovered
Choosing who does your marketing could be one of the biggest decisions you ever make for your business.
But how do you decide between keeping your marketing in-house or outsourcing it to a marketing agency?
What’s the best way to ensure you get the results you need, within the budget you’ve got?
Our free eGuide In-house vs. Outsourced:The Dilemma for Small Businesses gives you a clear overview of the issues involved. So that your marketing strategy is better placed to achieve the goals you want.
This is for you if you’ve ever wanted to know:
- What questions you should ask when selecting a marketing agency
- The common mistakes small businesses make when it comes to planning their marketing
- The key advantages and disadvantages of taking their marketing in-house or outsourcing it
- The aspects you need to keep in mind when choosing between in-house and outsourced.
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24th June 2011
Marketing has changed – have you?
We all know business never stops moving. So why are people still using traditional marketing methods to tell the world about their brand?
Why continue with those approaches when there’s another way which gives more results, faster and at less cost, results like:
- Generating a business lead at 62% lower cost than with outbound marketing
- Your potential customers finding you instead of you finding them
- More leads transformed into committed customers
- A higher profile and more established brand.
The world is changing fast - and the way people buy into brands and businesses is changing even faster.
Find out how and what you can do to stay ahead.
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11th June 2011
Inbound Marketing ROI Fact Sheet
Can you spot the difference?
What’s the difference between:
- Poor customer response and accelerated sales?
- A target market which doesn’t know you’re there - and one that chooses you over your competitors?
The difference is The power of Inbound Marketing.
Inbound Marketing has made an all-important difference to our clients. We work with them to get the results they want - quicker and more effectively than traditional outbound marketing. Helping them to win new clients and new leads faster and with less effort.
We’ve applied our unique approach to help people see results like:
- A broader and better established client base
- More web visitors converted into customers than ever before
- A more compelling online presence
- More responsive sales leads.
Take a look at our Inbound Marketing ROI Fact Sheet to see the difference we make for our clients.
