Inbound Marketing Packages

With over 6,500 companies using an Inbound Marketing approach it has been proven to deliver a higher Return On Investment at a Lower Cost Per Acquisition than traditional outbound marketing such as advertising, telesales and email blasts. Utilising the Hubspot Marketing Analytics platform all marketing activity can now be tracked from Keyword and Referring Site right through to Customer Life Time Value using Closed Loop Analytics.

On average Inbound Marketing generates the following benefits:

  • 15% Increase in Revenue
  • 200% Return On Investment
  • 62% Lower Cost Per Acquisition
  • 9% Higher Value Per Lead
  • 100% Measurable

 DIYPackage 1Package 2Package 3Package 4Package 5
 
Total Monthly Investment £187.50 £1,805 £3,105 £5,391 £9,930 £14,022
 
Expected Return On Investment - 125% 150% 175% 200% 250%
Set Up
Software Set Up:
1) Hubspot Analytics (SU/1/2/3/4/5)
2) Hubspot CMS (SU/1/2/3/4/5)
3) Pure360 Email System (3/4/5)
4) Salesforce CRM Connector (4/5)
5) Mouse Tracking Analytics (5)
 Included Included Included Included Included Included
Consultancy:
1) Consultation (SU/1/2/3/4/5)
2) Desk Based Research (3/4/5)
3) Client Interviews (4/5)
4) Competitor Analysis (SU/1/2/3/4/5)
5) Keyword Analysis (SU/1/2/3/4/5)
6) Online Analysis (SU/1/2/3/4/5)
7) Content Strategy (1/2/3/4/5)
8) Contact Strategy (1/2/3/4/5)
9) Trends Analysis (3/4/5)
10) SEO Research (3/4/5)
11) Strategy Meeting (2/3/4/5)
 Included
8 hours		 Included
12 hours		 Included
19 hours		 Included
23 hours		 Included
31 hours		 Included
39 hours
Online Set Up:
1) Add Analytics To Website (SU/1/2/3/4/5)
2) Optimise Hubspot Portal (SU/1/2/3/4/5)
3) Optimise Social Media (SU/1/2/3/4/5)
4) Network Social Media (1/2/3/4/5)
5) Kick Off Promo (1/2/3/4/5)
6) Optimise Web Pages (1/2/3/4/5)
 Included
7 hours		 Included
19 hours		 Included
19 hours		 Included
19 hours		 Included
27 hours		 Included
36 hours
Copy Writing Set Up:
1) Kick off promo (1/2/3/4/5)
2) 5 website pages (2/3/4/5)
3) Value proposition (3/4/5)
4) Loyalty Scheme + Promo (3/4/5)
5) Methodology (4/5)
6) LinkedIn Group Promo (3/4/5)
 - Included
5 hours		 Included
7 hours		 Included
13 hours		 Included
17 hours		 Included
17 hours
Design Set Up:
1) Hubspot templates (1/2/3/4/5)
2) Hubspot email (1/2/3/4/5)
3) Pure360 email (3/4/5)
4) Company Brochure (3/4/5)
5) Testimonial videos (4/5)
 Included
9 hours		 Included
9 hours		 Included
9 hours		 Included
14 hours		 Included
34 hours		 Included
34 hours
Programming Set Up:
1) Hubspot CMS Pages (1/2/3/4/5)
2) Hubspot email (1/2/3/4/5)
3) Pure360 email (3/4/5)
 Included
23 hours		 Included
23 hours		 Included
23 hours		 Included
32 hours		 Included
32 hours		 Included
32 hours
Total Set Up Investment £2,212 £3,263 £3,713 £5,397 £10,497 £11,528
 
Monthly Software Licences
 
Hubspot  
Hubspot Basic Monthly
100 - 1k Contacts
A complete marketing system for small businesses. Includes website management, blogging tools, lead nurturing, email marketing, inbound marketing analytics and other tools.
 Included Included - - - -
Hubspot Professional Monthly
100 - 1k Contacts
A fully integrated marketing system for medium sized companies. Includes everything in the basic package plus customisable out-of-the-box integrations with your existing website, blog or CRM platforms.
 - - Included Included - -
Hubspot Enterprise Monthly
100 - 1k contacts
The most advanced system for enterprise level companies. Includes multichannel analytics, behaviour-driven communications, advanced a/b testing and full integrations via API webhooks.
 - - - - Included -
Hubspot Enterprise Monthly
1k - 10k contacts
The most advanced system for enterprise level companies. Includes multichannel analytics, behaviour-driven communications, advanced a/b testing and full integrations via API webhooks.
 - - - - - Included
 
Mouse Tracking and Form Analytics  
ClickTale licence
The industry leader in Customer Experience Analytics (CEA), providing revolutionary insights to improve website performance, usability and conversion rates. ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioural reports.
 - - - - - Included
 
Advanced Email System  
Pure360 licence
PureResponse is a powerful, web-based marketing platform that delivers targeted, ROI proven email and SMS campaigns. Its clever features save time and improve the effectiveness of your marketing.
 - - - Included Included Included
Pure360 email credits
Hubspot email credits are included as standard with all packages. Additional credits are only required when Pure360 is used.
 - - - 50,000 Included 100,000 Included 200,000 Included
Pure360 and Salesforce Connector
Using PureResponse to integrate with Salesforce CRM, campaign results and contact data update in your CRM in real time.
 - - - - Included Included
 
Call Tracking for Website Phone Calls  
AdInsight Licence
AdInsight Clarity is a comprehensive visitor level call tracking and call analytics solution designed to help businesses justify ad spend, increase conversions and cut ineffective advertising.
 - - - Included Included Included
AdInsight Cost Per Inbound Call (based on 0844 number)
Inbound calls are charged on a Cost Per Call basis when using an 0844 number. Addition call options and charges for local call numbers. Functions include
1) Sales tracking
2) Missed Call Alerts
3) Call Recordings
4) Analytics Inegration
5) AdWords Integration
 - - - 200 Inbound Calls 300 Inbound Calls 400 Inbound Calls
 
Webinar System  
GoToWebinar Licence
1) Conduct global webinars
2) Invite guest speakers
3) Generate qualified marketing leads
4) Nurture your target market
 - Included Included Included Included Included
 
Monthly Activity
 
Listen  
Website Support and Maintenance
1) Updates to CTAs (1/2/3/4/5)
2) Updates to landing pages (1/2/3/4/5)
3) Advanced landing pages (4/5)
4) Advanced A/B testing (4/5)
5) Advanced event tracking (4/5)
 - Included
3 hours per month		 Included
5 hours per month		 Included
10 hours per month		 Included
15 hours per month		 Included
20 hours per month
 
Create  
Content Writing
Each Document Includes:
1) 1,000 word document
2) 6 x Articles
3) 1 x Email
4) 1 x Landing Page
5) 1 x Call To Action
6) 1 x Lead Nurturing Campaign (3 emails)
7) 4 hours
 - 1 Per Quarter 2 Per Quarter 1 Per Month 2 Per Month 2 Per Month
Content Design
Each Document Includes:
1) Artwork document
2) Article imagery
3) Landing page graphic
4) Call To Action
5) 5 hours
 - 1 Per Quarter 2 Per Quarter 1 Per Month 2 Per Month 2 Per Month
Press Release Writing - - - 1 Per Quarter 1 Per Month 1 Per Month
Design time for webcasts, info graphics, animations etc.
This is additional design time for webcasts, info graphics, animations etc.
 - 4 Hours Per Month 6 Hours Per Month 10 Hours Per Month 20 Hours Per Month 30 Hours Per Month
 
Engage  
SEO Management
Link building to increase your website ranking in the organic search engine results.
 - - 8 hours 16 hours 24 hours 32 hours
PPC AdWords Management
Management of Google AdWords account with advanced work on A/B testing of Ads and landing pages, audience tracking and ad extentions to increase conversions from Click to Lead and Customer.
 - - - 7 hours 10 hours 15 hours
AdWords advertising cost
Cost Per Click (CPC) is paid directly to Google and is based on how competitive a keyword is. Having a high performing AdWords campaigns helps to reduce CPC.
 - - - £350 (est) £700 (est) £1,400 (est)
Blogging
Article marketing and blog posts across your own blog and external blogs, groups and forums.
 - 12 posts per month
8 hours per month		 12 posts per month
12 hours per month		 20 posts per month
12 hours per month		 20 posts per month
15 hours per month		 20 posts per month
20 hours per month
Email marketing
Segmented and targeted email campaigns to your Prospects, Leads and Customer database to increase new customer sign ups and existing customer retention.
 - 1 per month
4 hours per month		 1 per month
4 hours per month		 1 per month
4 hours per month		 2 per month
8 hours per month		 2 per month
8 hours per month
Press Release Distribution
Distribution of PR to global, national and regional publications as well as targeted industry specific news desks and journalists.
 - - - 1 per quarter
2 hours per month		 1 per month
5 hours per month		 1 per month
5 hours per month
Social Media
Publishing of articles across your own social media profiles and partner profiles. Engaging with online communities across targeted social media profiles. Increase fans and followers of social media profiles.
 - Included:
Share articles
3 hours per month
 Included:
Share & Monitor
5 hours per month
 Included:
Share, Monitor & Build Reach
10 hours per month
 Included:
Share, Monitor, Reach & Engage
20 hours per month
 Included:
Share, Monitor, Reach & Engage
30 hours per month
 
Transform  
Lead nurturing
Automated, segmented and targeted email campaigns based on what forms a Lead has filled out on your website. Using content marketing to move your Lead down a sales cycles from Awareness to Consideration.
 - Included:
1 campaign per month
1 hour per month
 Included:
1 campaign per month
1 hour per month
 Included:
1 campaign per month
1 hour per month
 Included:
2 campaigns per month
10 hour per month
 Included:
2 campaigns per month
15 hours per month
Behavioural Comms Configuration
Advanced automated behavioural marketing based on the actions your Leads make on or off your website.
 - - - - 4 hours per month 8 hours per month
 
Grow  
Review and Strategy:
1) Prospects Dashboard (SU/1/2/3/4/5)
2) Leads Intelligence (SU/1/2/3/4/5)
3) Closed Loop Analytics (5)
4) Review, strategy & planning (1/2/3/4/5)
 - Included
4 hours per month		 Included
4 hours per month		 Included
4 hours per month		 Included
8 hours per month		 Included
8 hours per month


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All prices + UK VAT at current rate. Details may change without notice.

Copyright 2012 Tomorrow People Inbound Marketing Consultancy