Our analyst relations (AR) services put the influencers on your side so that you don’t just own your audience, you own the conversation. But while AR & PR supercharges brand awareness and lead generation, how do you find and interest the key players who have the power to amplify your brand message to the right audiences?
B2B influencers and analysts are distinguished by their authority, knowledge, and experience within a particular industry. Developing ongoing relationships through influencer engagement allows us to reach new audiences, encourage brand advocacy and extend reach beyond your brand channels.
Reach. Relevance. Resonance. Reach measures their audience size. Relevance measures how authoritative someone is in a topic area. Resonance measures how much activity an influencer generates by publishing content.
PR marketing services.
We deliver integrated online and offline B2B PR campaigns that do more than simply “product push” — we create high quality content for highly targeted individuals that will change perceptions, create awareness and generate leads.
Creating an integrated PR strategy means getting personal — learn how to create a unified voice for increased brand recognition. Combining channels enables you to present a unified voice across every Tweet, press release and blog post to build a stronger impression of your brand.
We listen to your market to discover hot topics to publish. If you want people to listen, you’ve got to create newsworthy and unique content. We’ll then laser target where to promote, rather than throw a bucket at a wall. We’ll track the results and do it all again.