Product Marketing Services.

A killer product marketing strategy starts with just that: a strategy. Don’t risk failure by pushing your product to market without a clearly defined plan to support it.

Watch Video

Building your product marketing strategy.


A product marketing strategy touches every department in your organisation and sits at the cross section between product, sales and marketing — which means it can be make or break for your business.

 
storytelling is our game
our sector specialist

Our product marketing services bring together competitive research and analysis to help you define your voice in the market and build a product roadmap that takes you to market faster than ever. A well-defined product marketing strategy looks at positioning and messaging, product launch, demand, and competitive/market analysis.

First up, we look at product positioning and messaging. Honest, differentiated — and even edgy. What’s your product positioning and messaging? Does it speak to customers in a differentiated way? Does it set you apart from the competition? Does it talk to personas and market segments in a personalised way?

backed by data
our sector specialist

Once that’s in place, and before product launch, we make sure product, marketing, and line of business departments are aligned. We’ll develop a launch process and framework that’s based on revenue impact, marketing impact, and competitive differentiation. And we’ll document the launch process in a calendar that highlights your product roadmap and development.

We’ll then give your sales teams the enablement content they need to have valuable conversations with the right customer and prospects at every step of the sales process. Our sales enablement assets are delivered to teams on the go via an app help increase customer acquisition, retention, and cross-sell when your product is launched.

backed by data
our sector specialist

And we’ll run a customer advisory board (CAB) to help you better understand your most strategic customers, where they are investing, and what you need to do to stay relevant. Whoever understands the customer best wins — use it as a sounding board for your customers and your leadership team to get validation on the efforts of your product marketing strategy.

A strategic approach to product marketing.


Many organisations don’t have a strategic plan for taking products to market. Don’t be one of them. Follow a plan steeped in competitive and market analysis.

Establish objectives

Create achievable KPIs and use a detailed plan to align key stakeholders with objectives.

Understand your market

Build detailed persona targeting, market segmentation, and purchase behaviour.

Size up the competition

Build a differentiated strategy, based on analysis into the competitive landscape.

Detail your roadmap

Identify and establish a roadmap for deployment and development.

Build your plan

Bring together the detailed research to develop your product marketing plan.

Launch your product

Create a launch charter to measure impact, run CABs, and benchmark against KPIs.

Who we
work with.


 

Tech Data

Learn more
 

Oracle

Learn more
 

Unify

Learn more
 

Arkadin

Learn more
 

Three

Learn more
 

Claranet Soho

Learn more
 

Trustpilot

Learn more

Be the smartest marketer you know.


We practice what we preach. We call them our Playbooks.

Home Scroll Slide 3

How to survive in the era of killer competition

40% of B2B marketers think their content is "the same as the competition". Are you one of them? Maybe. Do you want to be? No. Get a load of this and start doing content marketing differently...

Experience differentiation now
dare-to-be-different-report.png

Awesome content. Powerful marketing technology.


We’re lucky to have some awesome partners that work with us (and you!) every day to deliver the content that converts your audience.