Maintaining a seamless and user-friendly online presence is vital, but optimising user experience and website functionality across diverse platforms is not always easy.
To overcome these challenges and stand out from the competition, companies must strategically enhance one of the most valuable assets: their websites. This will require comprehensive user insights, innovative website design, seamless navigation, and clear accessibility considerations.
Are you struggling to optimize website navigation, load times, and accessibility?
Is your web content relevant and personalized for different segments of visitors?
Are you responsible for staying on top of SEO practices?
Is your website not functioning as a high-converting lead generation engine for your business?
When you partner with Tomorrow People, you get a website that delivers your core messaging and positioning with consistency and impact. This enables you to tell compelling stories from your customers’ points of view while demonstrating a deep understanding of their challenges.
We start by capturing the main objectives of your new site in a strategic brief. This document will outline the project’s core objectives, including what is and isn’t in scope. Are you looking to increase traffic, refresh your branding and messaging, or build better user journeys? Or perhaps all of the above?
How do your customers feel when they currently use your site? What are their frustrations and where is the friction? At this stage, we combine the practicality of simple, intuitive journeys with modern designs and website best practices to create the best possible UX.
We construct a website prototype to demonstrate our planned design and user experience concepts. This interactive model allows stakeholders within your organization to navigate through the user journey, providing a tangible preview of the site’s layout, functionality, and interaction flows before full-scale development begins.
With the prototype approved, we begin the development of an agreed number of pages within your chosen hosting platform. You get a website build tracker document that gives you visibility into our progress. You can see what’s been completed, what’s in progress, and what’s yet to start.
We apply a rigorous testing methodology to ensure quality across the site. This involves testing all pages within scope across various browsers and devices, as well as verifying the site against third-party analytics tools such as Google Analytics. Additionally, we conduct testing across multiple breakpoints while optimizing both image and page speed to enhance performance.
Creating moments that matter for a B2B gifting and experience platform. From brand strategy to product positioning to a new web experience.
A fresh new brand for a new company with a new direction. From brand strategy to visual identity to a new digital destination.