Our product marketing growth workshop is a consultative sprint to assess your current ambitions and provide a detailed recommendation to kick-start, strengthen, or optimize your current product marketing strategy.
Any company looking to drive growth and revenue needs a solid roadmap for taking their product to market. That’s why we’ll dedicate these sessions just to you: at your place or ours, we’ll spend the first 2 hours getting to know your rhythm and immerse ourselves in business strategy, planning, and tactics to facilitate your growth. Here’s how we’ll break it down:
We’ll ask you to provide a whole host of things so we can start work on your recommendation. This is driven by an online assessment and key stakeholder interviews, including your customers.
If we were you, this is what we’d do. At your place or ours, we’ll present a detailed future state recommendation with our cross-functional team of experts to plan future direction, the operational elements needed to get there, and the technical requirements that’ll plug into your growth.
This workshop is designed to engage key stakeholders, close organisational silos, and bring together your leadership teams from marketing, sales, and customer experience so everyone’s singing from the same hymn sheet.
Facilitated by our strategic cross-department leads and product design experts, your stakeholders will be guided step-by-step through a tried and tested process as we create new solutions to your biggest marketing and business challenges.
A wide understanding the latest digital trends and the role they play in the wider marketing ecosystem
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Current state assessment of how you're performing
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A detailed future state recommendation built by subject matter experts
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To collaborate on digital strategy with cross-functional team members
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Customer insights and reviews — straight from the horse's mouth
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A set of honest appraisals from messaging through to lead generation
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Real-time testing of brand messages and content
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An understanding of where the real opportunities lay and how to reach them
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Investment planning and acceleration plans that align to your wider business objectives
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BUSINESS PERFORMANCE REVIEWClick here
Direct & channel sales process.Click here
Solution and product analysis.Click here
Messaging and content analysis.Click here
Customer insights.Click here
Persona and buyer journey analysis.Click here
Target market and industry trends.Click here
Competitive analysis.Click here
Current marketing review.Click here
Understanding CX.Click here
The steps your customers take, their expectations, pain points, and the outcomes they require at each stage.
What success looks like from their perspective and from yours.
What you can do to influence CX journeys, and how your processes affect engagement and value.
The key “moments of truth” – the critical points in your customer’s journey that defines the overall experience
What you need to do to deliver the desired outcomes your customers require and how to measure and develop CX
We’ll present back to you what we think’s possible with your budget in a strategic recommendation. It’ll cover:
Share initial ideas for your new marketing programme.
Start to build out the framework of a marketing programme.
A two-day sprint to assess your digital maturity and provide a future state recommendation.
Agree the scope of work, signed the dotted line and, let’s get going...
Align wider business stakeholders and introductions to your project team.
Who are we targeting, in what verticals, with what message? Research and discovery.
We’ll present back to your the content and engagement strategies for your programme.
Is your sales team ready? One or two workshops to align sales and marketing.
Programme pushed live, results captured, data analysed, and improvements made.