Our product marketing growth workshop is a consultative sprint to assess your current ambitions and provide a detailed recommendation to kick-start, strengthen, or optimize your current product marketing strategy.
Any company looking to drive growth and revenue needs a solid roadmap for taking their product to market. That’s why we’ll dedicate these sessions just to you: at your place or ours, we’ll spend the first 2 hours getting to know your rhythm and immerse ourselves in business strategy, planning, and tactics to facilitate your growth. Here’s how we’ll break it down:
1st Session - 2 hours: Current state assessment.
We’ll ask you to provide a whole host of things so we can start work on your recommendation. This is driven by an online assessment and key stakeholder interviews, including your customers.
2nd Session - 2 hours: The art of the possible.
If we were you, this is what we’d do. At your place or ours, we’ll present a detailed future state recommendation with our cross-functional team of experts to plan future direction, the operational elements needed to get there, and the technical requirements that’ll plug into your growth.
Conducting the right tune with your stakeholders and ours
Who is it for?
This workshop is designed to engage key stakeholders, close organisational silos, and bring together your leadership teams from marketing, sales, and customer experience so everyone’s singing from the same hymn sheet.
Facilitated by our strategic cross-department leads and product design experts, your stakeholders will be guided step-by-step through a tried and tested process as we create new solutions to your biggest marketing and business challenges.
So what’s the score?
In our growth workshop, you’ll get:
A wide understanding the latest digital trends and the role they play in the wider marketing ecosystem
Current state assessment of how you're performing
A detailed future state recommendation built by subject matter experts
To collaborate on digital strategy with cross-functional team members
Customer insights and reviews — straight from the horse's mouth
A set of honest appraisals from messaging through to lead generation
Real-time testing of brand messages and content
An understanding of where the real opportunities lay and how to reach them
Investment planning and acceleration plans that align to your wider business objectives
Understanding the rhythm of your business
Objective: Analyse your current state.
Where: Remote (this day’s on us, but we’ll reach out if something’s off)
Part 1: Information and data recital
Ahead of your growth run, share as much with us as you can at least two weeks before your session. What we’ll need:
BUSINESS PERFORMANCE REVIEWClick here
Direct & channel sales process.Click here
Solution and product analysis.Click here
Messaging and content analysis.Click here
Customer insights.Click here
Persona and buyer journey analysis.Click here
Target market and industry trends.Click here
Competitive analysis.Click here
Current marketing review.Click here
Understanding CX.Click here
Part 2: Orchestrating experience-based differentiation in the customer journey
In the era of killer competition, the ability to deliver a great customer experience (CX) is make or break for all organisations. This is the basis of “experience-based differentiation”. Differentiating your CX drives customer acquisition, but promotes retention and advocacy.
We’ll map current customer journeys and build a tactical map that identifies:
The steps your customers take, their expectations, pain points, and the outcomes they require at each stage.
What success looks like from their perspective and from yours.
What you can do to influence CX journeys, and how your processes affect engagement and value.
The key “moments of truth” – the critical points in your customer’s journey that defines the overall experience
What you need to do to deliver the desired outcomes your customers require and how to measure and develop CX
Opening up your customer journeys
Music to your ears
Objective: Present ideal future state scenario. It’s all about the art of the possible
Duration: 2 hours
Where: Onsite; or via Zoom
Sessions: Morning and afternoon
Part 1: The prelude. Who’s who...
Introductions and market trends
Who we are, what we’re here to do, and recap of the day’s agenda